John Bender

Public Affairs Communications

Services

Message

Identify targeted policy makers and those who can influence them.
Develop an effective public policy message and the strategy and tactics for delivering the message.
Work with opinion researchers to develop instruments for polling and focus groups that test messages and analyze the results.
Train executives for media interviews, news conferences and editorial meetings.

Media Relations
- Arrange editorial board meetings and prepare individuals to make a strong and convincing case to editors.
- Develop media contacts and serve as a source of accurate and credible background information for reporters.
- Manage crisis communications in emergencies.
- Stage news conferences and other media events.
Writing
- Testimony and talking points for public hearings that make sound public policy arguments for the desired legislative actions.
- Op-ed columns and news releases to communicate with the public through the ews media.
- Fact sheets, white papers and reports to present background information and esearch results.
Electronic Media
- Produce video programs in a variety of formats for the news media, group presentations, webcasting or distribution to individuals.
- Provide website and social media content including streaming media.